England Lacrosse is delighted to announce Manchester-based technology solutions firm Innov8 as an official partner and the headline sponsor of the England U20 Men’s Programme in 2025.
As the England U20 Men’s team continue their preparations ahead of the 2025 World Lacrosse U20 Men’s Championship in South Korea in August, Innov8 have injected significant investment to help our young lions with the financial cost of being an international lacrosse player.
Innov8’s goal is simple: they want to help ambitious businesses to Get Further, Faster through smart finance and business management systems and technology-led transformation.
And now they’re bringing that same drive to the lacrosse field.
As we look to continue to build a performance culture from the ground up, driven by planning, focus, and clear goals, Innov8 will be working with us to ensure our players can perform to the best of their ability throughout their preparation period and during the competition.
Innov8’s values perfectly align with those of England Lacrosse; with a data-driven approach and analysis-based operation our new partners are a strong fit for a squad aiming to reach their potential on the world stage.
Throughout 2025, Innov8 will be working alongside our England Men’s U20 Programme as they continue to grow, compete, and inspire.
As part of the new partnership, you’ll see:
Innov8 branding on England kits, training apparel, and travel apparel.
Digital story-telling that links business performance and performance sport.
Co-created content focused on leadership, finance, and resilience under pressure.
Behind the scenes insights from players and coaches as they push toward international success.
PLUS, exclusive events and giveaways!
This partnership is a real-world showcase of what Innov8 do best: helping organisations to operate and perform, to stay ahead of the game.
We can’t wait to begin working with Innov8 to demonstrate the power of Further, Faster, Together.
To find out more about Innov8 and their work, visit their website HERE.
England Lacrosse CEO Mark Coups said:
“We’re delighted to have Innov8 on board as an England Lacrosse official partner and, significantly for the short-term, the headline sponsor for our England U20 Men’s squad who are heading to Korea in August for the 2025 World Lacrosse U20 Men’s Championship.
“The support they’ll be able to give the U20 Men’s Programme over the next few months will be invaluable and we’re excited to see the partnership thrive.”
Innov8 Founder and Managing Director, Carl Maher said:
“I’m thrilled that Innov8 is partnering with England Lacrosse - it truly is a symbiotic relationship.
“In our conversations with the England Lacrosse team, it’s clear we share the same passion for what we do. Having the business and sport worlds combine, enabling each other, whilst supporting the next generation of players this summer, is particularly special and unique.
“As we formally launch the partnership, I’m excited to see what the future holds as we work closely side by side.”
England U20 Men’s Head Coach Mike Armstrong said:
“We’re excited to begin working with Innov8 as we look to Get Further, Faster on the road to the 2025 World Lacrosse U20 men’s Championship in Korea in August.
“Innov8 undoubtedly align with our values as a squad and we’re delighted they’ve been able to invest in this group as they begin the exciting but challenging journey to compete against some of the best young players in the world.”
England U20 Men’s Captain Joachim Ruby said:
“Being a young, and ultimately amateur, athlete training and preparing for an international competition like a World Championship can be a massive challenge but the investment of companies like Innov8 are an absolute game-changer!
“Their data-driven approach and overall support will be transformative for myself and the squad over the next three months as we look to compete with the best in the world.”